๐ŸงŸZombie Startups

Alive but not growing โณ

Hey there!

Itโ€™s Sparsh here!๐Ÿ‘‹ 

Some startups are not dead, and they are not growing either. They still have offices, employees and a billion dollar headline from years ago. ๐Ÿข 

What they lack is a next round, a buyer or a believable plan. ๐Ÿงพ 

Just after Halloween, we look at zombie startups and how founders and investors can spot them early. ๐ŸŽƒ

๐Ÿ”ฆ Five Signs of the Undead

A fair caveat from The Economist is that startup data is noisy, and some unicorns skip new rounds simply because they do not need the money. ๐Ÿคท

โšฐ๏ธ How a Startup Turns Undead

  1. The peak photo. A price gets set in the cheap money years, and it becomes the number everyone remembers, whether the round was led from Menlo Park or Mumbai. ๐ŸŒ…

  2. The doors narrow. Public listings and acquisitions became harder for many software, fintech and consumer companies, so the usual exits stopped opening. ๐Ÿšช

  3. The money moves. The Next Web reports that AI startups raised about $255.5 billion globally in the first quarter of 2026 alone. Meanwhile, Tracxn data shows Indian startups raised $10.5 billion in 2025, down from $12.7 billion in 2024. ๐ŸŒŠ

  4. Everyone waits. Down rounds can wipe out the value of employee equity and trigger tough investor clauses, so founders delay. Indian market commentary describes sellers still pricing at 2021 levels while buyers price at todayโ€™s reality. โธ๏ธ

๐Ÿชฆ Four Possible Endings

๐Ÿงญ What Founders Can Do

  • ๐Ÿ—“๏ธ If you have not raised in two years, set a date to decide between raising, merging or resetting, and share that date with your board. โฐ

  • ๐Ÿงฎ If your last valuation is far above what a buyer would pay, talk to your team about equity early, because options priced against a stale number lose meaning quietly. ๐Ÿคฒ

  • ๐Ÿ“ฌ If an acquirer reaches out, treat it as real price data and compare it honestly with another bridge round. โš–๏ธ

  • ๐Ÿ”„ If your story is not an AI story, lead with profit, margins and payback. Open magazine says Indian investors are prioritising profitability, and Bloomberg says Silicon Valley venture firms are asking for the same hard numbers. ๐Ÿงฑ

๐Ÿ” What Investors Can Do

Ask these four questions about every company in your portfolio, at least once a year.

๐Ÿงช Would a new investor pay the last round price today?

๐Ÿ’ฐ How many months of runway remain without another bridge?

๐Ÿ“‘ What do liquidation preferences and pay-to-play terms do to the next round?

๐Ÿชซ Is the founder still energised, and does the option pool still mean something to the team?

Use the same test on your Indian and US holdings, because the pattern looks alike on both sides. ๐ŸŒ

๐Ÿ•ฏ๏ธ Last Word

A startup is not a zombie because it is small. It becomes one when nobody is making a decision. ๐Ÿ””

Thatโ€™s me when I see you refer! You can forward this email and ask them to click the link ๐Ÿ™๐Ÿ™.

I pour my heart into crafting this email every week for free. It would mean the world to me if you could share Rustic Flute with just one person you think would love it, too.

โ

It has been a pleasure! I will see you next week. Until then, Stay motivated! Stay strong! Cheers!

-Sparsh

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