🎲Betting on People

Why pre-seed is a poker game

Hey there!

It’s Sparsh here!πŸ‘‹ 

Pre-seed investors rarely get the luxury of numbers. There is no revenue to model and no cohort to study, only a founder and an idea. 🧠 

David Gan, a pre-seed VC, argues that this job comes down to reading people, and that poker is oddly good practice for it. πŸš€ 

Here is what that means for you. 🎯

🧩 What the Post Says

❝

By the time the data is obvious, you’re probably too late. πŸ•°οΈ

David Gan
  • 🎰 Incomplete information. You commit before every card is visible, and waiting for certainty means the price is already gone.

  • πŸ” Patterns. One odd answer means little, but the same habit showing up across meetings starts to mean something.

  • 🚩 Things that do not add up. Experience builds a feel for when a story and its details point in different directions.

πŸ“ˆ Why Waiting for Data Costs You

🌱 Pre-seed. There is usually no revenue, no retention curve and no customer base to audit. The founder’s judgment, speed and honesty are most of what you can inspect. πŸ”¬

πŸ’° Series A. Evidence exists by now, and so does competition. Crunchbase data shows US companies raised about $42 billion at Series A through October, up roughly 60% year over year, while deal counts stayed steady. Capital rushes in once proof is visible, and that is what an obvious signal costs. 🏁

♠️ Four Poker Habits That Transfer

πŸ•΅οΈ Signals Worth a Second Look

These are our own examples, not a list from the original post. πŸ“

  • πŸ”„ The story shifts between meetings without a clear reason.

  • πŸ—£οΈ Customer answers sound confident yet contain no names, numbers or conversations.

  • πŸ“‰ The metrics shared do not match the scale of the story being told.

  • 🀝 References praise the founder but cannot recall a single hard moment.

  • πŸ™ˆ Tough questions get a smooth answer instead of a direct one.

πŸͺž The Catch With Gut Feel

Reading people can quietly turn into favoring people who look and sound familiar. πŸ€”

Picture a founder in a Tier 2 Indian city pitching a US investor over a video call. The accent, the slide style and the pace of speech may differ from what the investor expects, yet none of that says anything about the company. 🌏

Funding conditions make this sharper. Venture funding into Indian startups fell 66% year over year in October to $581 million, according to YourStory Research. With money that tight, each meeting counts for more, and so does a misread. πŸ”»

Ask every founder the same core questions, so the pattern you notice belongs to them and not to your own preferences. πŸ“

πŸš€ What Founders Can Do

  • πŸ“£ Stay consistent. Tell the same story in every meeting and change it only when you can explain why. πŸͺœ

  • πŸ§ͺ Bring proof of conversations. Customer names, quotes or rough call notes give an investor something to check. πŸ—‚οΈ

  • 🎀 Answer the hard question first. Directness builds trust faster than polish. πŸ—οΈ

  • 🌐 Be easy to read across borders. If you are raising from US investors, a short written update and a clear one-page summary leave less room for misreading. πŸ“¨

πŸ’Ό What Investors Can Do

  • ⏱️ If the story changes, ask what changed and listen for a reason, not an excuse. πŸ—’οΈ

  • πŸ”­ If something feels off, note it down and test it in the next conversation. 🧰

  • πŸ§‘β€πŸ€β€πŸ§‘ If you are unsure, speak to people who worked with the founder, not only the references they offer. πŸ“ž

  • πŸ’‘ If your first read is strong, look for what could prove you wrong before you write the check. 🧯

🎬 The Final Hand

Numbers confirm a story, but people begin it. In pre-seed, the edge belongs to whoever can read the person before the data arrives. 🌟

That’s me when I see you refer! You can forward this email and ask them to click the link πŸ™πŸ™.

I pour my heart into crafting this email every week for free. It would mean the world to me if you could share Rustic Flute with just one person you think would love it, too.

❝

It has been a pleasure! I will see you next week. Until then, Stay motivated! Stay strong! Cheers!

-Sparsh

Reply

or to participate.